What is UI design and ux design?
With the growing number of people who research products and services online, your website deserves as much attention as every other critical area of your business.
How UX and UI Work Together in Web Design
For most small business owners, your website is a digital portfolio that tells more about your business, your company’s values and views, and your products or services.
But did you know that a good website design also contributes to 75% of your website’s credibility? That’s why it’s important to have at least a basic understanding of UX and UI design, so you know how they work in tandem to ensure your website is driving your business goals. The last thing you want is for your site to suffer from web design mistakes that hurt sales.
First things first: let’s understand the meaning of these two acronyms and how they relate to your business website.
UX stands for User Experience: This area of web design weaves critical analysis and logic to understand and plan for a user’s interaction with products, systems, and services. It includes usability, design, navigation, and impression. Simply put, it’s about creating a great web design. UX design is like the blueprint of a house: it plans how to help people get in and out, and from one room to the next.
UI stands for User Interface: It’s all the little meeting places between a user and a computer program, in this case, your website. The interface is a set of commands or menus that help a user communicate with the program. UI design determines how easily and intuitively a person can do what they need to do with your site. UI design is like the furnishings and paint and little details that evoke the mood of a home.
Both UX and UI are coherent design disciplines with a similar focus, which pave the way for a fantastic end-product. It wouldn’t be wrong to state that UX and UI are complementary aspects of web design, with one being incomplete without the other.
When it comes to their differences, it’s important to project these disciplines as separate organizational roles. While UX is more of a data-driven projection of how the customer is expected to feel when on your website, UI takes the design patterns and even the minutest of details into consideration.
Plus, UI design is about making the layout delightful and enjoyable, whereas UX design concerns ease of usage. UX is more of a concept or rather a feeling that promises seamlessness, responsiveness, and the overall premise of the website. On the other hand, UI comprises elements, tools, technical tidbits, and digital interfaces directly associated with the design process.
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