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What is UI design and ux design?

UI UX

Home / Services / Web Design / Logo Design / UI-UX

By © Sina ghorbanian since 2012

As a small business owner, you put a lot of time and effort into running your company. Most owners have multiple areas of responsibility, too: professional development, accounting, management, strategy, sales, marketing, and even customer service.

With the growing number of people who research products and services online, your website deserves as much attention as every other critical area of your business.
How UX and UI Work Together in Web Design
How UX and UI Work Together in Web Design

For most small business owners, your website is a digital portfolio that tells more about your business, your company’s values and views, and your products or services.

But did you know that a good website design also contributes to 75% of your website’s credibility? That’s why it’s important to have at least a basic understanding of UX and UI design, so you know how they work in tandem to ensure your website is driving your business goals. The last thing you want is for your site to suffer from web design mistakes that hurt sales.

First things first: let’s understand the meaning of these two acronyms and how they relate to your business website.

 

UX stands for User Experience: This area of web design weaves critical analysis and logic to understand and plan for a user’s interaction with products, systems, and services. It includes usability, design, navigation, and impression. Simply put, it’s about creating a great web design. UX design is like the blueprint of a house: it plans how to help people get in and out, and from one room to the next.

 

UI stands for User Interface: It’s all the little meeting places between a user and a computer program, in this case, your website. The interface is a set of commands or menus that help a user communicate with the program. UI design determines how easily and intuitively a person can do what they need to do with your site. UI design is like the furnishings and paint and little details that evoke the mood of a home.

Both UX and UI are coherent design disciplines with a similar focus, which pave the way for a fantastic end-product. It wouldn’t be wrong to state that UX and UI are complementary aspects of web design, with one being incomplete without the other.

When it comes to their differences, it’s important to project these disciplines as separate organizational roles. While UX is more of a data-driven projection of how the customer is expected to feel when on your website, UI takes the design patterns and even the minutest of details into consideration.

Plus, UI design is about making the layout delightful and enjoyable, whereas UX design concerns ease of usage. UX is more of a concept or rather a feeling that promises seamlessness, responsiveness, and the overall premise of the website. On the other hand, UI comprises elements, tools, technical tidbits, and digital interfaces directly associated with the design process.

In a Word

UX and UI are different and highly specialized roles associated with website design. You can’t assume every web designer is equally skilled in both areas – but now that you understand them, you can easily check out their work and ask questions! Remember that despite the extremely nuanced differences between the two disciplines, brands need to approach them in cohesion to make the most of any given strategy. If you are starting out with a new business website, it is even more important to draw distinctions between user experience (UX) and user interface (UI) design to ensure that you’ve planned for both.  I can help you to reach that point.

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